Download Advances in Advertising Research, Volume 2 by Shintaro Okazaki PDF

By Shintaro Okazaki

Advances in ads examine sequence are released every year by means of the eu advertisements Academy (EAA). This quantity grew out of analysis papers offered on the ninth ICORIA (International convention on learn in Adversiting) which has held at Universidad Autonoma de Madrid, Spain, on June 24-26, 2010. The convention concerned advertisements, conversation, and advertising students situated around the globe, thereby atmosphere an instance of variety and plurality in our ICORIA neighborhood. The aim of this publication is breaking new flooring in either thought and perform. each one bankruptcy attempts to make clear difficult themes and supply insights which are massive worth for advancing our wisdom.

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Extra resources for Advances in Advertising Research, Volume 2

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2005). Online consumer psychology. New York: Routledge. , & Barranzuela, F. (2004). Hispanic attitudes toward advergames. Journal of Interactive Advertising, Vol. 5, No. 1. org/article57. [Accessed 13 July 2009]. Hill, L. (2007). From one franchise to another: CSI spawns video game series. Television Week, Vol. 26, No. 18. M. (2009). Product placements: The impact of placement type and repetition on attitude. 38, No. 3, 21-32. Hudson, S. & Hudson, D. (2006). Branded entertainment: A new advertising technique of product placement in disguise?

5, No. 1. org/article52. [Accessed 19 June 2009]. , & Chang, S. (2006). The hidden history of product placement. Journal of Broadcasting and Electronic Media, Vol. 50, No. 4, 575-603. , & Argan, M. (2009). Game Quality: A Study on Turkish Game Players. pdf. [Accessed 8 July, 2009]. Panda, T. (2006). Consumer responses to brand placement in films. South Asian Journal of Management, Vol. 11, No. 4, 7-25. Pardun, C. & McKee, K. (2000). Product placements as public relations. Public Relations Review, Vol.

Passive reception, non/low vs. The basic research question addressed by this study is: In terms of advertising effects, how do advergames differ from traditional TV advertising? A further research aim was to gain a better understanding of the ways in which children recognize the commercial and persuasive intent of marketing media (Eagle, 2007; Singer and Singer, 1998). Children from age 8 or so start to develop cognitive defense capabilities against commercial persuasion (Nairn and Fine, 2008).

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