By Anthony Pratkanis
Americans create fifty seven% of the world's ads whereas representing basically 6% of its inhabitants; half our waking hours are spent immersed within the mass media. Persuasion has regularly been crucial to the democratic procedure, yet more and more, considerate dialogue is being changed with simplistic soundbites and manipulative messages.Drawing at the heritage of propaganda in addition to on modern study in social psychology, Age of Propaganda exhibits how the strategies utilized by political campaigners, revenues brokers, advertisers, televangelists, demagogues, and others usually reap the benefits of our feelings by way of beautiful to our private fears and such a lot irrational hopes, making a distorted imaginative and prescient of the area we are living in.This revised and up to date version contains insurance of the Clinton/Lewinsky scandal, fresh election campaigns, speak radio, teenager suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda strategies in keeping with hypocrisy and fake allegations.
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Extra info for Age of Propaganda: The Everyday Use and Abuse of Persuasion
But what was startling is this: When independent observers were allowed to listen to a tape recording of only the woman's half of the conversation (without looking at the photograph), they were far more impressed by the woman whose male partner thought she was physically attractive. Why? Since the male partner thought he was talking to an attractive woman, he spoke to her in a way that brought out her best and most sparkling qualities. When these independent observers listened to her conversation, they rated her as more attractive, more confident, more animated, and warmer than the woman whose partner thought her to be less beautiful.
Body odor)! M ore recently, advertisers have invented new product categories (needs) and brands to fill them, such as NyQuil, the nighttime cold medicine; 7-Up, the uncola; M iller, the "lite" beer; various brands of vaginal deodorants; and Bill Clinton, the new-style, centrist Democrat. A good brand name can be worth more than the factory that makes it. For example, Philip M orris purchased Kraft for more than six times its book value. When asked why, the CEO of Philip M orris, Hamish M axwell, put it bluntly: Kraft is a trusted name with the consumer and could be used to sell other products.
The most recent major war our nation engaged in was the Persian Gulf war of 1991. Before entering that war, the Americans debated the positive and negative consequences of that action. S. " And with good reason: Once it is decided how an event or person should be categorized, it becomes clear what course of action should be taken. If Saddam was truly a new Hitler, then a policy of appeasement and letting him have Kuwait would only bring additional threats to peace and ultimately a much worse war.