Download CIM Revision Cards: Marketing Management in Practice 04 05 by Marketing Knowledge PDF

By Marketing Knowledge

Designed particularly with revision in brain, the CIM Revision playing cards offer concise, but basic info to help scholars in passing the CIM checks as simply as attainable. a transparent, rigorously established structure aids the training strategy and guarantees the foremost issues are lined in a succinct and available demeanour. The compact, spiral certain structure permits the playing cards to be carried round simply, the content material accordingly continually being to be had, making them necessary assets irrespective of the place you are.Features corresponding to diagrams and bulleted lists are used all through to make sure the main issues are displayed as truly and concisely as attainable. each one part starts with a listing of studying results and ends with tricks and counsel, thereby making sure the content material is damaged down into workable innovations and will be simply addressed and memorised. * Written in particular for revision reasons as a result simply that includes the most important thoughts that have to be discovered* conscientiously designed to permit issues to be simply extracted and memorised with no clouding them in more details* Accompanies the CIM Coursebook and MarketingOnline web site to supply an entire suite of goods to aid the CIM skills

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Extra resources for CIM Revision Cards: Marketing Management in Practice 04 05 (Cim Revision Cards)

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Sometimes conflict is predictable because that is what happens at one particular phase of group development Resort to authority – This means bringing in someone using a legitimate power base (and perhaps other power bases) to lay down the law This may be necessary if team members are playing destructive roles. Planning – Planning techniques, such as task scheduling, timelines and project diaries and meetings may provide an authoritative and neutral way of sequencing tasks to be performed by different individuals or sub-groups, thus reducing potential for conflict Use communication skills more effectively – Sometimes it is best to utilize what you know about good communication skills.

Try to control destructive role-playing. Acknowledge individuals by praising their input MARKETING MANAGEMENT IN PRACTICE 47 DEVELOPING THE TEAM Management Development Torrington and Hall (1998) show that management training and management development can be differentiated in four important ways. Management development is a broader concept. It is more concerned with developing the whole person rather than emphasizing the learning of narrowly defined skills n Management development emphasizes the contribution of both formal and informal work experiences n The concept of management development places a greater responsibility on managers to develop themselves than is placed on most employees to train themselves 48 n Managers are developed as much for jobs they will be doing as for jobs that they are doing.

Some people exhibit a strong bias to a particular motivational need and this affects their behaviour and working/managing style MARKETING MANAGEMENT IN PRACTICE 41 DEVELOPING THE TEAM McClelland suggested that for Achievement-Motivated People: n Achievement is more important than material or financial reward. e. g. , 1960) Achievement-motivated people tend towards X-Theory style, due to their high task focus Theory X Assumptions: n People inherently dislike work Theory Y Assumptions: n People view work as being a natural activity n People will exercise self-direction and control towards achieving objectives to which they are committed n People learn to accept and seek responsibility n People must be coerced or controlled to do work to achieve objectives n People prefer to be directed MARKETING MANAGEMENT IN PRACTICE 43 DEVELOPING THE TEAM Hertzberg Motivators and Hygiene Factors (Hertzberg, F.

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