By Philip Kotler
This present day, firms are anticipated to offer whatever again to their groups within the kind of charitable tasks. In company Social accountability, Philip Kotler, one of many world's most popular voices on company and advertising, and coauthor Nancy Lee clarify why charity is either sturdy P.R. and sturdy for enterprise. They express enterprise leaders the way to select social motives, layout charity tasks, achieve worker help, and evaluation their efforts. in addition they offer the entire most sensible practices and state-of-the-art rules that leaders have to maximize their contributions to social motives and do the main solid. With own tales from twenty-five company leaders from socially dependable businesses, this can be the bible for brand new reliable company citizen.
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Additional resources for Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
1 Examples of Washington Mutual’s Corporate Social Initiatives Cause Promotions Cause-Related Marketing Corporate Social Marketing Corporate Philanthropy Community Volunteering Socially Responsible Business Practices Making a contribution or donating a percentage of revenues to a specific cause based on product sales or usage Supporting behavior change campaigns Making direct contributions to a charity or cause Providing volunteer services in the community Adopting and conducting discretionary business practices and investments that support social causes Example The WaMoola for Schools® program ties support for local schools to Visa® Check Card usage.
The Body Shop promoting a ban on the use of animals to test cosmetics); it may be a major partner in an effort (Aleve sponsoring the Arthritis Foundation’s fundraising walk); or it may be one of several sponsors (Keep America Beautiful 2003 sponsors for the “Great American Cleanup” included Lysol, PepsiCo, and Firestone Tire & Service Centers, among others). 2. Cause-Related Marketing: A corporation commits to making a contribution or donating a percentage of revenues to a specific cause based on product sales.
Washington Mutual works with local schools to recruit interns for such positions as financial representatives, support specialists, and other administrative jobs. Dell Inc. 33 This training gives HIP interns work experience, transferable job skills, and, in some cases, academic credit. Some interns become regular Washington Mutual employees. 7 Among the company’s top priorities in support of its commitment to socially responsible business practices is the development of a workforce responsive to the needs of the diverse communities in which Washington Mutual does business.