By Richard Cross, Janet Smith
A distinct method of developing lasting purchaser relationships starting with awareness-building, this e-book explains the right way to construct steadily superior bonds--through present structures, way of life involvement, worth sharing, and empowerment networks. Dozens of case stories and real-life examples demontrate how profitable enterprises have used patron bonding to enhance loyalty.
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Extra info for Customer bonding
Part II consists of Chapters 4 through 8. They are the heart of the book. They review in detail each level in the customer bonding framework and discuss its characteristics, strengths, and weaknesses, and what you must do to make it succeed. Throughout, you'll find plenty of actual examples of organizations that are putting customer bonding into action (as well as a few that aren't). Chapters 1 through 9 also include a bonding checklist to help you apply the system to your unique situation. In Part III we help you put the system into action.
Winter Vice PresidentMarket Development, Cox Newspaper, Inc. Page i Customer Bonding Richard Cross and Janet Smith Printed on recyclable paper NTC Business Books a division of NTC Publishing Group Lincolnwood, Illinois USA Page ii Cross, Richard Customer bonding: pathway to lasting customer loyalty bRichard Cross, Janet Smith. cm. Includes bibliographical references and index. Title. A. � 1995 by Richard Cross and Janet Smith. All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of NTC Publishing Group.
40 And in Latin America, free markets are taking hold all over. Mexico offers an important growth opportunity, with a developing middle-class consumer segment of 30 to 40 million people hungry for goods and services. One-third of the country's 85 million-person population owned credit cards by the early 1990s, and the infrastructure for advertising and direct marketing is quickly maturing. S. on-line information service, expanded its direct service to Mexico in early 1994, with Spanish language capability provided through partners Infoaccess and Infotec.